India does business on WhatsApp and on the phone, in dozens of languages, often in the same sentence. We build AI calling agents and WhatsApp automation that fit that reality, so any business can sell and support every customer quickly, without sounding like a machine.
Why we built it
Automation should take the work off your team, never the warmth out of the conversation.
Talking to businesses across India, we kept seeing the same three moments.
A customer asks a simple question.
“Is COD available?” Nobody is online. By morning, they’ve bought somewhere else.
A message arrives in Tamil.
The chatbot replies “Please type in English.” The customer doesn’t write again.
A team tests its new bot.
Every test message and call is billed. They stop testing early, and launch something they’re not sure about.
So we built waca around three ideas: the business owns its playbook, the customer hears their own language, and nobody pays to practise.
What we believe
Three principles behind every feature.
Principle 01
Your business. Your playbook.
Your policies, your tone, your accounts. Each workspace connects its own WhatsApp number and calling account, and customer lists stay inside it.
In practice
The agent answers only from what you taught it, and hands over when it reaches a boundary you set.
Return policyYour words
WhatsApp numberYour account
Customer listStays with you
Refunds over ₹5,000Your team decides
Principle 02
Their language. Their voice.
Not every customer starts with “hello.” Agents speak English and all 22 scheduled Indian languages, and follow customers who switch mid-sentence.
In practice
A Hinglish question gets a Hinglish answer. A Tamil call gets a Tamil voice.
Kal takdeliveryho jayegi?
हिन्दीதமிழ்తెలుగుবাংলাमराठीಕನ್ನಡEnglish+16
Principle 03
Practise before you pay.
Every journey can be rehearsed in a local test lab with scripted replies or a local model. You see each decision before a single paid message goes out.
In practice
Teams test more, launch with confidence, and only pay once customers are actually talking.
✓rehearsal 1 → 4 branches checked
✓rehearsal 2 → Hinglish handled
✓rehearsal 3 → handoff works
PROVIDER SPEND₹0.00
22 + 1
Scheduled Indian languages plus English, configurable for each agent.
2
Channels, WhatsApp and voice, sharing one agent and one memory of the customer.
₹0
To build and rehearse. Spending starts when you activate a flow.